Mission : Attract prospects via Twitter.
Result
: +50% visits + 30% leads.
How ?
without ever using Twitter, but by completely rethinking the user flow.
Tech
: Adwords, Analytics & SEO, Definition of technical specifications for the
redesign of the website, UX/UI mockups, Mailchimp campaign, Salesforces.
Context : 1 week before the shutdown of the server hosting the oldest Natixis
PfandBriefBank website.
Process Flow : 3 days of UX/UI muckups with
validation by the business & Text written in English in parallel.
2 days of development -
Text written in German in parallel.
Website launch: Deadline
respected : 5 days, the German version arrived 2 days after the redesign release.
Context : Redesign of a platform created entirely from a functional point of
view
Goals : Guide the redesign for a smoother user
flow
Example attached : A concept for the Krealinks
platform : login area and error management. Design has the power to inform,
intuitively!
Context : School project but real call for tenders from Aptus Health, in front
of which we presented our solution.
Pitch : Patient case sharing, when
doctors help each other on very specific cases.
Focus : Very advanced
UX researchstrong> for a domain apart and to be tamed.
- Transformations of customer needs & users, in features.
- Creation of
impact mapping, user story mapping via tools like Miro or Whimsical to facilitate the
definition of features.
- Approche Design Thinking
-
Development management and prioritization via pilot tools like Trello
Jira in agile method.
- Tester/QA
- Management of IT and
features delivery
Use of various UX methodologies to brainstorm or visualize certain features or
interface.
Sort by map, 6 to 1, Zoning or wireframe, User Flow, ...
Design in
Atomic design, to facilitate integration and speed of
development
Strong knowledge of database modeling (MySQL)
Translation of the
User Flow into information architecture
Site tree.
Strong appetite for digital marketing.
Definition and/or configuration of tools such as
Google Analytics, Google Adwords, SEO, Mailchimp campaigns and
KPIs.
The product doesn't exist without a user, but it doesn't exist
without a business model either.
Yes I am French, but English is essential in our job.
Although I am not bilingual, my
professional English has already allowed me to hold individual exchanges of several hours, with
English-speaking interlocutors.
Association: Chief Scouts (SGDF), Philosophy courses at the New Acropolis School
Reading: Jules Naudet, Simone de Beauvoir, Spinoza,
Frederic Lenoir, Paolo Coelho, Khalil Gibran , ... Other topics: transhumanism, autism, education,
social classes...
Podcast: France culture - The paths of philosophy, Feet
on the ground of Adila Bennedjaï-Zou, The documentary series, Time for debate
I look forward to talking to you soon!
a.guyot28@gmail.com06 31 31 84 54Check my Malt Profile