Mission : Attract prospects via Twitter.
Result : +50% visits + 30% leads.
How ? without ever using Twitter, but by completely rethinking the user flow.
Tech : Adwords, Analytics & SEO, Definition of technical specifications for the redesign of the website, UX/UI mockups, Mailchimp campaign, Salesforces.
Context : 1 week before the shutdown of the server hosting the oldest Natixis PfandBriefBank website.
Process Flow : 3 days of UX/UI muckups with validation by the business & Text written in English in parallel.
2 days of development - Text written in German in parallel.
Website launch: Deadline respected : 5 days, the German version arrived 2 days after the redesign release.
Context : Redesign of a platform created entirely from a functional point of view
Goals : Guide the redesign for a smoother user flow
Example attached : A concept for the Krealinks platform : login area and error management. Design has the power to inform, intuitively!
Context : School project but real call for tenders from Aptus Health, in front of which we presented our solution.
Pitch : Patient case sharing, when doctors help each other on very specific cases.
Focus : Very advanced UX researchstrong> for a domain apart and to be tamed.
- Transformations of customer needs & users, in features.
- Creation of impact mapping, user story mapping via tools like Miro or Whimsical to facilitate the definition of features.
- Approche Design Thinking
- Development management and prioritization via pilot tools like Trello Jira in agile method.
- Management of IT and features delivery
Use of various UX methodologies to brainstorm or visualize certain features or interface.
Sort by map, 6 to 1, Zoning or wireframe, User Flow, ...
Design in Atomic design, to facilitate integration and speed of development
Strong knowledge of database modeling (MySQL)
Translation of the User Flow into information architecture
Strong appetite for digital marketing.
Definition and/or configuration of tools such as Google Analytics, Google Adwords, SEO, Mailchimp campaigns and KPIs.
The product doesn't exist without a user, but it doesn't exist without a business model either.
Yes I am French, but English is essential in our job.
Although I am not bilingual, my professional English has already allowed me to hold individual exchanges of several hours, with English-speaking interlocutors.
Association: Chief Scouts (SGDF), Classes at the New Acropolis School
Reading: Jules Naudet, Simone de Beauvoir, Spinoza, Frederic Lenoir, Paolo Coelho, Khalil Gibran , ... Articles on transhumanism, autism, education, social classes...
Podcast: France culture - The paths of philosophy, Feet on the ground of Adila Bennedjaï-Zou, The documentary series, Time for debate