Natixis Pfandbriefbank

Natixis Pfandbriefbank – Emergency Website Redesign

“You have 5 days.” — From zero to live under extreme deadline pressure.

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Role and scope

• Web Project Manager & UX/UI Designer
• Took ownership of the project under a critical deadline
• Designed UX/UI in 3 days with continuous stakeholder validation
• Wrote and structured content in English in parallel
• Developed the website in 2 days using internal CMS
• Coordinated with German teams for content localization
• Ensured delivery within a strict and non-negotiable timeline

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Objectives

• Replace the existing website before server shutdown
• Deliver a fully functional and usable website within 5 days
• Ensure content clarity for an international audience
• Maintain consistency despite parallel content production (EN/DE)
• Minimize business disruption during transition

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Outcome

• Delivered a fully functional website within 5 days
• Avoided service interruption despite server shutdown deadline
• Enabled fast international rollout (EN first, DE shortly after)
• Demonstrated ability to deliver under extreme time constraints

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Services delivered

Rapid product design, UX/UI design, content structuring, front-end development, stakeholder coordination, fast-track delivery.

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Tools

Sketch, Photoshop, Google Docs (fast content collaboration), internal CMS (development & deployment).